Brand Development

We Help Dental and Medical Practices Strategically Develop Their Brand Identity and Culture.

Your brand is how your prospective patients perceive your practice. We help you put your best foot forward… on every level.

What’s a brand, anyway?

miami skin and vein - logo design

Logo Design: Miami Skin & Vein

Think of some of the common places you buy products or services from.

How do they make you feel? What can you expect when you walk inside or visit their website? How easy is it to find what you’re looking for? Is the staff helpful and courteous? What makes those places unique in your mind? Why do you keep going there?

These are all common questions that indicate the underlying principle of what makes up a brand experience: your brand is how your clients and prospects perceive you, on every level – starting with your logo design and website presence to the way you communicate and follow-up with your potential patients to how you interact with them, even after you schedule their treatment plans.

Branding affects your entire marketing strategy

Brand development is integral in your practice’s overall marketing strategy as it lays the foundation for everything you do. Think of brand development like the blueprint of an architectural project: it defines how the end result will ultimately look.

In order to make sure your marketing strategy is sturdily laid on a solid foundation, it’s important to ensure that your brand is strategically designed.

More than just a logo design

What makes up a brand is much deeper and more intricate than simply a logo design (though, we certainly provide our clients with professional logo design).

When developing brands, we help our clients understand what makes their business tick. Asking questions to dive deeper into who you are, what makes you truly unique, and why your potential patients should care is all part of our brand development process.

Here’s a quick glance at our brand development process:

  • Brand consultation
  • Creative strategy development
  • Logo design
  • Positioning statement
  • Collateral design
  • Brand guidelines
  • Copywriting
  • Marketing recommendations

First, we start with the development of a creative strategy. Next, if necessary, we’ll suggest nomenclature (i.e. name) candidates for your business. Then, we being the logo design process, developing marks (i.e. graphic elements) and combining them with typefaces and color palettes that set tone and encourage emotional response. Finally, we craft positioning statements to pair with your logo that helps to uniquely identify who you are and communicate the traits you want your clients to remember about you.

Every part of the process is strategic and, when completed, your new brand identity not only stands on its own, but it sets the stage for everything to come: from your website design to how your staff handles inbound leads to your social media marketing efforts.

We can help

Ready to get started in developing your own, memorable brand for your medical or dental practice? We can help.

Just give us a call at 813.644.9538 or send us a quick email and we’ll make sure you have the tools you need to successfully position your business.

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