Strategic Online Medical Marketing
More time caring for your patients.
Less time finding them.
We've developed a coordinated, strategic online marketing campaign specifically designed for medical practices. With expertise in marketing more advanced procedures (such as occipital nerve blocks, discography, radiofrequency treatments, medical cannabis and more) and everyday cleanings and check-ups, we're able to help introduce your practice to more qualified leads and get them through the door and in your chair. Our focus is on ROI and we've delivered as high as 20,000% for some clients. We'd be happy to pass you their contact information so you can hear directly from them how satisfied they are with what we've brought to the table.
This isn't a widget or an automated service with a support team overseas. We're a full team of savvy ad agency professionals ready to provide you with customized, hands-off, fully-implemented marketing strategies. And we do it without the agency price tag.
"In only eight months of working with The Practice Agency I have seen my practice grow and get new patient referrals through the Internet."
- Dr. Barry Greenfield
Coordinated medical marketing campaigns
Brand development
Our medical marketing campaigns often start with fundamental brand development.
Brand development is integral in your practice's overall marketing strategy as it lays the foundation for everything you do. Think of brand development as the blueprint of an architectural project: it defines how the end result will ultimately look and function.
In order to make sure your marketing strategy is sturdily laid on a solid foundation, it?s important to ensure that your brand is strategically designed.
Website design & development
In today's world, not having an easily-accessible and functional website immediately puts you and your practice at a disadvantage. We make sure you are positioned - now and for the future - with a clean, classy, responsive website that demonstrates your core treatments, brand values, and differentiating benefits to your patients.
Custom video shoots and production
With custom web video, you have the capability to tell your story by letting your current patients tell potential, future patients what it's like to come to your practice for better oral health.
Search engine marketing
By funneling pre-qualified, local patients to your website, we're able to help you increase your overall practice revenue. We strategically market high-margin procedures by utilizing market sentiment and reverse-engineering the mind of the potential patient.
We analyze your site, develop target demographic profiles, design text and banner ads, finely-target specific audiences, design and develop landing pages, monitor ad spend, implement re-marketing techniques (where applicable), and implement lead-funneling components and call tracking numbers.
Search engine optimization
SEO can be a confusing world for many dentists (as well as typical business owners). But, we cut through the noise and focus on tried and true search engine optimization principles: content development, link building, and fundamental on-site optimization techniques. What this provides, over time, is a crucial support that allows your website to rank well long into the future.
By constantly optimizing and monitoring the placement, traffic, and conversion rates on your site, we help drive more, interested, pre-qualified patients in your area to your website and, ultimately, through your door.
Social media marketing
In addition to search engine marketing and search engine optimization techniques, our coordinated, strategic social media marketing campaigns are focused on building brand influence in a radius-targeted fashion around your office location. We increase brand recognition, raise awareness about specific procedures, educate your audience, harvest reviews from your existing patients, and engage with your audience in order for your practice to stay top-of-mind when your patients are in need of the specific treatment plans you provide.
Through a joint effort of organic content marketing as well as paid placements, we're able to reach more audiences in more complex ways than ever before.
Email marketing
Once we capture information from interested patients, we're able to continue to share beneficial messages with them that helps keep your practice top-of-mind.
We also automate coordinated email messages that continue to remind them of your practice's core brand values and specific treatments you offer. In the long-run, this positions you as the go-to authority when it comes to patients' medical needs.
Live chat functionality
In today's world, patients (and consumers) want the ability to reach someone at any time of day. By providing live chat functionality for your website, we help manage inbound leads in immediate, personable ways that directly connect them with your office staff and treatment coordinators.
But, in order to stay on the right side of ever-changing HIPAA regulations, we do not discuss specific symptoms or treatments with our concierge live chat service. Instead, we request their contact information and pass them on to your internal office staff so that you and your team can handle it from there.
Analytics and tracking
By implementing specific tracking tools for SEO progress, website traffic, and lead generation sources, we effectively determine what's working... and what could be working better.
These coordinated tracking and analytical tools allow us to continually refine your website's content and the marketing messages we're sharing with potential patients in ways that help us adapt to changing market sentiments.
Instead of a "set it and forget it" philosophy, our goal is to provide you with an organic, evolving brand and marketing message that continually connects with your patients in the ways they need most.
And to help prevent high-dollar patient leads that might "fall through the cracks," we pass on any inbound lead information to your office staff as a secondary fallback, ensuring that you and your team are aware of the patients seeking your assistance.
Customized collateral
In an increasingly digital world, at times it pays to be different by actually going back to some fundamental mainstays in the marketing world.
We design and produce specific, customized collateral for your practice that speaks directly to your patients about your practice and the advanced procedures you offer. We also design and produce specific collateral intended to be shared with general practitioners and medical specialists.
Get Started with a Free Marketing Analysis.
Just quickly fill out the form below for a free consultation from one of our experts or give us a call at 813.644.9538.
